Coca-Cola Starts Cross-Country Road Trip in Customized 2017 Ford Escape

Ford has teamed up with Coca-Cola for a cross-country road trip. The customized 2017 Ford Escape left Coca-Cola headquarters in Atlanta recently to begin a 4,000-mile, 20-plus-stop trek across the U.S. The tour is slated to end in Los Angeles on Wednesday, Oct. 5.
Dressed in a Coca-Cola Red exterior and #JourneyXJourney social media hashtag, the brand-new Escape is being followed by a motorhome with some of the same branding features. During the 21-day journey, the 40-foot motorhome team will make posts to a variety of social channels, hoping to raise awareness about the brands’ innovative efforts.

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