Ford Motor Company has earned notable praise following the release of the newest J.D. Power Automotive Performance, Execution, and Layout (APEAL) Study. The annual report confirms that Ford vehicles continue to gain ground in owner satisfaction, design appeal, and driving performance.
How Did Ford Do?
In the 2026 APEAL Study, Ford ranked ninth among mainstream automakers, scoring above the segment average. Ford's overall index score jumped by 11 points to 849 out of 1,000, reflecting impressive progress in consumer feedback and vehicle evaluation metrics.
Gains Made Across the Board
Ford recorded positive score movements across essential evaluation criteria. New vehicle owners praised interior comfort, exterior design, engine responsiveness, and general assembly precision. Elevated customer satisfaction indicators highlight Ford's dedication to quality control and cabin ergonomics.
Ford Tops Mainstream Brand Rankings
Ford's overall market strength is led by its top ranking among mainstream brands in the J.D. Power Initial Quality Study (IQS). In the APEAL Study, model performance remained exceptional: the Ford Super Duty was named the premier Large Heavy-Duty Pickup for the third consecutive year, while the Ford Mustang secured top honors in the Sporty Car segment for the second consecutive year.
What This Means for Ford Going Forward
These findings show that Ford's focus on robust performance and intuitive technology provides real value to vehicle owners. By focusing on core vehicle capabilities and occupant comfort, Ford continues to build strong owner advocacy. To explore the latest Ford models, reach out to or visit Surprise Ford today.